
Hi everyone. Happy November. Quick reminder to vote in your local elections. And to get your flu shot if you can and haven’t.
Last week, I talked with a fundraising colleague from a large, well-established organization that has grown significantly over the past several years. He had some questions and concerns about the Community-Centric Fundraising (CCF) movement. “I’m afraid that if we do CCF, we’ll have less revenues and people may lose their jobs.” As the movement grows, this is a dilemma that’s on a lot of people’s minds. And this is a constant argument against CCF, that it doesn’t “work” to bring in funding the way traditional fundraising practices have been proven to. Although I can point to evidence that CCF-aligned practices do bring in funding, I think it is crucial that all of us in this sector, but especially fundraisers, reexamine our fundamental belief that fundraising is primarily about raising money.
Continue reading “Why raising funds should not be the primary goal of fundraising”