Nonprofit AF

Exploring the fun and frustrations of nonprofit work

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Fundraising

Why we need to move away from empathy in our fundraising approach

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[Image description: Black-and-white image of two people, likely children, walking down a dirt path, facing away from the camera, the taller person having their arm across the shoulders of the shorter person. Image by Annie Spratt of Unsplash.]

Happy Monday, everyone. I hope to see you at the Community Centric Fundraising’s launch event today at 11a PDT (you can still register to join). If you can’t be there, please sign up to get more information on future events. Our next one, on 7/24, will be about the data we collected from the Fundraising Perception Survey. (Spoiler: A majority of the 2300 people who responded to the survey, both BIPOC and white, are not happy with the way our sector has been doing fundraising.) 

I am also thrilled to announce that the Community-Centric Fundraising Website is up! Check out communitycentricfundraising.org! The CCF Hub will serve as a central area for reflection and learning. Already there are several pieces on there, including 

There is also a list of some CCF-aligned actions you can take at your organization. Please keep in mind that these actions, crowdsourced over the years, are not comprehensive, and this list will change and evolve. The exciting and necessary work of this movement is for all of us to reexamine the philosophies that ground so many of our practices in the sector.

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It’s time we fundraise in a way that doesn’t uphold white moderation and white supremacy

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[Image description: A person holding out their hands on which are several coins and a piece of paper that says “Make a change.” Image by Kay Yukawa on Unsplash.com]

The past few months have been challenging, testing all of us our limits. At the same time, it has also been amazing to see more and more folks owning their complicity and power, being bolder, and challenging established norms. Our communities cannot afford for us to doubt ourselves, be too deferential, or always default to philosophies and processes that we were trained in. 

This includes the way we do fundraising. The fundraisers in our sector, of whom I am proud to be one, are dedicated, hardworking, and endlessly creative. We have to be. We know that if we stop, if funding stops flowing, real people’s lives are affected. Thank you to the amazing development professionals in the field, without whom our programs and services would not be possible. 

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Privilege, power, and personal conflicts: The forces preventing change in nonprofit and philanthropy

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[Image description: A crowed of protesters, most wearing masks covering their noses and mouths. They are holding signs, with prominent ones saying “Black trans lives matter,” “racism is the real virus,” “silence is violence,” “and enough is enough.” Pixabay.com]

Hi everyone. Apologies, this post will likely be long, poorly edited, and not have as many links to sources and I would like. I haven’t slept much, and even with a partner who is an experienced educator, parenting and crisis-schooling two small children have been fun but challenging.

As the protests against our deeply anti-Black, extremely racist systems continue, I am glad to see that foundations and nonprofits are getting more engaged in the conversations about how our sector must change. Invest more in Black-led organizations. Support grassroots orgs working to enable marginalized communities to vote and elect more women of color into office. Analyze the diversity at our own organizations and DO SOMETHING about the pervasiveness of senior leaders being white and front-line staff being BIPOC. Change the way fundraising is done to be less white-donor-centered. Increase payout rates beyond the minimum 5% and give Multi-Year General Operating Funds (MYGOD)!

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Hey businesses: Act more like nonprofits if you want to succeed!

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[Image description: A metal spoon balancing on a small black calculator resting on its side. A yellow potato is impaled on the handle end of a spoon, while the concave end holds a stack of about ten coins. The ground is covered in spreadsheets and additional coins. If y’all want to exercise your brain, try to write some image descriptions. Pixabay.com]

Businesses are all truly inspiring and contribute so much to our community. However, many businesses are failing to reach their full potential. During this pandemic, demands for business products and services have decreased significantly while demands for nonprofit services have skyrocketed! Is this just a coincidence? Unlikely. It would benefit for-profits to be as nimble, agile, and innovative as nonprofits. Although I have never run a business before, I do frequent many of them, and when I retire from a long career in nonprofit, I hope to do something relaxing and fulfilling, like open my own bank or grocery chain. Until then, here are some lessons I have learned that would help your business run more like a nonprofit and be successful:

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Is there such a thing as too much gratitude? Yes, and it’s been harmful to our work

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[Image description: A closeup of a koala’s face. They look calm, with a serene half-smile, staring off to the right. Pixabay.com]

An executive director colleague told me he received $1,000 from a corporation for his organization’s emergency funds to help people pay for food and rent. Of course, he thanked the representative on the phone and sent a letter. A few days later, he got an email asking whether the nonprofit would mind publicly acknowledging the corporation and its $1K gift on some combination of social media, website, and newsletter. I could hear the weariness in his voice. He and his team had been working nonstop on the front line and barely had time to breathe. “I kind of wanted to be petty and just return the money. But I can’t, because people are starving.”

If there’s one thing that’s been beaten into all of us in the sector, it is the concept of gratitude. Donors and funders should definitely be thanked, preferably throughout the year and in multiple forms: Handwritten note, phone calls, recognition events, maybe a swag mug. It should be as personal as possible so as to not seem routine. “You can never thank someone too much,” a development director colleague told me.

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