Hi everyone, this week is my organization’s first annual fundraising reception, where we formally introduce our Fellows to the community. Doing special events, to be honest, freaks me out, and I have been banned by planning committees in the past from attending meetings. Sheesh, and all because I get stressed out and occasionally go into catatonic states and murmur things like, “Beware…the storm is gathering…registration lines will fill up…time will stop…guests will beat their chests in anguish and despair as volunteers weep in the darkness…beware…”
Anyway, today I want to talk about cultivating individual donors and how it relates to communities of color. Every time that I talk about how arduous grantwriting is, either on this blog or in person, inevitably someone will say something like, “That’s why you should focus on individual donors! Statistically, individual donors provide 72% of the funds for nonprofits! Why, I knew this one org that was struggling, and they decided focus on individual donors, and they were able to save the family farm, and not only that but the ED was asked to pose for the Men of Nonprofit calendar because his stress melted away and he regained his youthful, radiant complexion!” Continue reading “Why individual donations strategies often do not work for communities of color”