Tag Archives: popularity-based grants

Popularity-based grants are irritating, harmful, and need to end

[Image description: It’s a little pug, starting directly into the camera, with its big eyes and wrinkled face, so cute! This pug wants all corporate partners to stop having popularity-based funding opportunities. Image from Pixabay.com]

Popularity-based grants (PBG) are funding opportunities where nonprofits compete to get the most votes or “likes” in order to win some money or services from a corporate partner. They have been popping up a lot lately, with the increase in social media engagement. If you are with a company that conducts these types of grants, I am begging you, please shut them down and never have another one again. I know intentions are good; you may be thinking that nonprofits get some resources, and the companies get some exposure, so it’s a “win-win.” In actuality, popularity-based grants are awful, irritating, insulting, inequitable, and hurt nonprofits and the people we serve. Here are several reasons why: Continue reading