Hi everyone, this post is one of the toughest I have written. Mainly because I just watched the latest episode of Game of Thrones and now am feeling depressed and anxious about which character I like is next to die. Just kidding—kind of. This post is difficult to write because individual donor cultivation is complex, and I have been so focused on other areas of our sector that this seems like new territory for NWB. Today’s post, then, is more an invitation for discussion, and I hope fundraisers, and donors, will weigh in with thoughts and counterpoints.
Over the last few years, we have been sharpening our fundraising knives on the whetting stone of donor-centrism in order to carve into the gluten-free loaf of equity and social justice. (This may just be the worst metaphor I’ve written since the Vitamix of summits blending the margaritas of community engagement). Because of the constancy and complexity of fundraising, the brilliant development professionals in our field—Pamela Grow and Mary Cahalane being two that I learn from—have created a model where the donor is at the center. It is not about us and our organizations and programs, but about the donors and their relationships with our missions. I’ve been making sure donors are thanked quickly and in personalized ways and are constantly kept in the loop, for example. And I’ve been learning to say “you” way more often in all my communications, both at work, and even at home—e.g., “YOU do the dishes!” Continue reading “Winter is coming, and the donor-centric fundraising model must evolve”
