Tag Archives: Crisco

7 challenges inspired by the Icebucket Challenge

Ice Bucket ChallengeUp until now, I’ve managed to avoid talking about the Icebucket Challenge. First, because I don’t have a personal Facebook page and thus have been spared videos of friends and celebrities pouring freezing cold water over their heads to raise awareness and funds for ALS.

Second, I’ve been very jealous at the humbling success of this viral campaign. Over 100 million raised?! Can you imagine what most nonprofits could do with $100,000,000? Five words: Unlimited. Breadsticks. During. Committee. Meetings.

Honestly, I’m not really sure how I feel about it all. On one hand, it’s inspiring that so many people—people of all races and classes, kids and adults, celebrities and the unwashed masses—are participating in addressing a terrible and incurable disease. It’s great that an important message is able to cut through the noises and get some needed attention. Continue reading