A few years ago, I led a Vietnamese-community-focused nonprofit as a youthful executive director filled with equal parts optimism and adult acne. I remember though one time at a board meeting trying to get board members to donate. “Please,” I said, “just give something. Anything! Even $5! I just need us to be able to tell funders that we have 100% board giving!” The elders stared back blankly at me. I was desperate. “OK,” I said, “how about I give you each $10, then you donate $5 back, and you make a profit of $5!” I was joking, but also kind of not.
The idea of “100% board giving” is one of those concepts that somehow have become entrenched in our sector, an unwritten truth that we don’t question. To this day, I still see funders asking about it on grant applications. Fundraisers, meanwhile, whisper warnings to one another: “There was one organization that only achieved 50% board giving. Their donations eventually all dried up. If you walk by the office, you can hear faint ghostly echoes of weeping from the development team.”
Happy Monday, everyone. I hope to see you at the Community Centric Fundraising’s launch event today at 11a PDT (you can still register to join). If you can’t be there, please sign up to get more information on future events. Our next one, on 7/24, will be about the data we collected from the Fundraising Perception Survey. (Spoiler: A majority of the 2300 people who responded to the survey, both BIPOC and white, are not happy with the way our sector has been doing fundraising.)
I am also thrilled to announce that the Community-Centric Fundraising Website is up! Check out communitycentricfundraising.org! The CCF Hub will serve as a central area for reflection and learning. Already there are several pieces on there, including
There is also a list of some CCF-aligned actions you can take at your organization. Please keep in mind that these actions, crowdsourced over the years, are not comprehensive, and this list will change and evolve. The exciting and necessary work of this movement is for all of us to reexamine the philosophies that ground so many of our practices in the sector.
The past few months have been challenging, testing all of us our limits. At the same time, it has also been amazing to see more and more folks owning their complicity and power, being bolder, and challenging established norms. Our communities cannot afford for us to doubt ourselves, be too deferential, or always default to philosophies and processes that we were trained in.
This includes the way we do fundraising. The fundraisers in our sector, of whom I am proud to be one, are dedicated, hardworking, and endlessly creative. We have to be. We know that if we stop, if funding stops flowing, real people’s lives are affected. Thank you to the amazing development professionals in the field, without whom our programs and services would not be possible.
Over the past few days, I have been thinking of George Floyd’s brutal murder by the police and of the protests happening in Minneapolis, nationwide, and globally, as I know many of you are. I am at a loss on what to do and how to support our Black friends and colleagues and family members who have constantly suffered under the pervasive violence of white supremacy and racism. I don’t know what to say. I don’t have any encouraging words for you at this moment. I am just angry and sad.
And to be honest, I am also frustrated by our sector. I love our field and the people in it. There is so much good that comes from our work. In the most challenging of times, we have often been a beacon of light. There are many amazing organizations and leaders organizing protests, working tirelessly to change unjust laws, lifting up people in need, providing food and shelter and hope. Thank you for all that you do, and for doing it in a time when there is so much community need even as your resources drastically dwindle.
But as I watch the news and hear of police running over protesters, white nationalists creating chaos and confusion so they can blame peaceful demonstrators, and our racist president stoking the fires of hatred and violence again and again—it makes we wonder if our sector is equipped to help bend the arc toward justice, or if we have collectively become the “white moderate” that Dr. Martin Luther King Jr. calls the biggest barrier for equity and justice for Black people and thus for us all.
An executive director colleague told me he received $1,000 from a corporation for his organization’s emergency funds to help people pay for food and rent. Of course, he thanked the representative on the phone and sent a letter. A few days later, he got an email asking whether the nonprofit would mind publicly acknowledging the corporation and its $1K gift on some combination of social media, website, and newsletter. I could hear the weariness in his voice. He and his team had been working nonstop on the front line and barely had time to breathe. “I kind of wanted to be petty and just return the money. But I can’t, because people are starving.”
If there’s one thing that’s been beaten into all of us in the sector, it is the concept of gratitude. Donors and funders should definitely be thanked, preferably throughout the year and in multiple forms: Handwritten note, phone calls, recognition events, maybe a swag mug. It should be as personal as possible so as to not seem routine. “You can never thank someone too much,” a development director colleague told me.