Tag Archives: donor relations

A sample annual appeal letter, if nonprofits were brutally honest with donors

[ Hi everyone, this is the last post of this calendar year. NAF will take a short break and will return with a feisty article on January 6th, 2020. Happy holidays! ]

[Image description: A blank white sheet of paper on some untreated wood planks, with various round gold ornaments and green pine branches surrounding it. The top right corner of the paper is covered with a smiling cartoony angel ornament, while the bottom left corner has a gold bow and a red bow, the kind one puts on presents. Pixabay.com]

Dear John,

As the year winds down, I know you are getting inundated with appeal letters from dozens of nonprofits. This letter is one of them. Just like other missions, we are writing to ask you to give money so we can keep vital programs and services running. And don’t worry, despite all those memes floating around about nonprofits spending 94 cents of every dollar on luxury cars and unicorn steaks or whatever, the money you donate is being put to good use. By being spent on staff, who do all of the work, along with critical things like office rent, utilities, etc. Your support makes it all possible.

Let me insert a story designed to affect you emotionally. Our program director Katie had terrible dental pains caused by her wisdom teeth, but we could not afford to give staff health insurance AND dental insurance. For months, she just carried on, but it really affected the program. The kids we serve could not understand what she was saying due to all the agonized mumbling. It made consoling them when ICE raided their parents’ workplaces a little more challenging. But thanks to donors like you last year, we were able to upgrade our healthcare from Copper to Copper Plus, which includes dental! Katie was finally able to get her wisdom teeth removed (with a $1200 deductible that she can pay off gradually with interest)! The afterschool program is stronger than ever!

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Let’s stop recognizing donors by donation levels

[Image description: A profile of a fluffy squirrel, with orange-brownish fur, staring to the right. They seem to be standing on a white towel or something. Not sure what this picture has to do with the post. But if you think about it, does anything have anything to do with anything? Or is our need for things to be connected a way for us to cope with our short existence in an arbitrary and chaotic universe? Pixabay.com]

Hi everyone, a couple of announcements before we start on today’s topic. In recognition of Indigenous Peoples’ Day, here are a few things we each can do to be more respectful of Native/Indigenous Cultures.

Meanwhile, on October 22nd, at 12:30pm Pacific Time, I’ll be doing a Facebook Live “Ask Me Anything” to provide updates and answer any questions you may have about RVC’s work, nonprofit fashion, adult acne, and why the Oxford Comma is essential to our sector.

Also, a while ago, the Community-Centric Fundraising Council released the Fundraising Perception Survey to ask how folks are feeling about the way the sector does fundraising. Thanks to everyone’s help, we collected over 2,000 surveys. We are in the process of analyzing the results and hopefully will have a report in the next few months. Preliminary data, however, indicates it’s going to be a doozy. Stay tuned. We’re also working on a website and other exciting stuff.

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