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Nonprofit AF

Exploring the fun and frustrations of nonprofit work

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Fundraising

Funders, please stop trying to be unique snowflakes

Posted on August 25, 2025 by Vu

[A clear snowflake crystal standing out among other snowflakes, on the tip of what looks like green leaves, possibly pine needles. Image by Aaron Burden on Unsplash]

Hi everyone, if you’ve been having issues getting email notices of new blog posts, my apologies. I’m still tweaking the system and possibly might need to switch to another platform, because this has been irritating. Just be assured that unless something out of the ordinary happens (like I won the lottery), there will be a new post every Tuesday.

A few months ago, I was attending a conference where there was a panel of funders. Someone asked a question about something, and a panelist answered with this joke: “Well, if you’ve seen one foundation, you’ve seen…ONE foundation!” Everyone chuckled; one because the joke was well-delivered with good comedic timing, but also because power dynamics have conditioned nonprofit leaders to laugh at funders’ and donors’ jokes, regardless of their mirthful qualities.

But this joke made me think about how easily we just take things at face value when it comes to funder behaviors, even when those behaviors negatively affect nonprofits and the communities they serve. This oft-repeated joke, when explained, means every foundation is unique and has its own values, processes, idiosyncrasies, likes and dislikes, and so on, and therefore, nonprofits would do well to do their own research on each foundation they approach instead of relying on general advice about funders.

Continue reading →

Posted in Funder Relations, funding, Fundraising, Grantwriting 0 Comments

Brutally honest answers to 15 pointless questions our sector keeps asking itself

Posted on June 23, 2025 by Vu

[A small fluffy round gray bird, standing on a ledge, staring at the camera, looking kind of grumpy. Anyone knows what bird this is? Image by Shridhar Thorat on Unsplash]

***Vu’s new book, Reimagining Nonprofits and Philanthropy: Unlocking the Full Potential of a Vital and Complex Sector, comes out October 14th. Pre-order your copy***

Hi everyone, I’m on a plane heading to Tokyo. It’s been several hours and I’m tired and grumpy and hallucinating a little, which might affect the tone of this piece. Last week, I had a speaking engagement in Canada. While I was there, the president of the US abruptly left the G7 summit. Apparently to start World War 3 until his boss, Putin, told him to back off.

Before my speech, I was making conversation with a colleague at my table, who brought up a problem she sees with our sector: The term “nonprofit.” This is a common discussion we have from time to time over the years. Why define our sector by something that it’s “not”? It’s so confusing and leads to people thinking things like nonprofits can’t generate income.

Continue reading →

Posted in Board Relations, Funder Relations, funding, Fundraising, leadership 0 Comments

Funders, here’s the blueprint for saving democracy

Posted on April 14, 2025 by Vu

[Image description: A protestor in front of a tent, surrounded by several signs. One that stands out says “Stay the course, this will happen to YOU” accompanied by several pictures of war and suffering. Image by greyerbaby on Pixabay]

Two weeks ago, I met with a colleague who was invited to a convening of funders in Seattle. He reported that the funders present were wringing their hands, unsure of what their foundations should be doing to respond to the rapid dismantling of democracy and the exponential increase in suffering communities are facing.

This week, David Callahan of Inside Philanthropy wrote a post on LinkedIn reporting similar dynamics of tentativeness among funders across the sector. David suggests several possible reasons for the hesitation, including shellshock from the cruelty and chaos unleashed by this administration, as well as funders’ lack of knowledge and confidence as to what strategies would work to counter it. While David and I agree on a lot of things, it’s this last point he makes where we may differ in opinions:

“Third, there’s only so much that funders can or should do to lead. Philanthropy’s main role is to support civil society groups, who rightly should be out front in the pushback to Trump’s actions. If those organizations aren’t coalescing around a set of promising big strategies — and there’s no sign they are — funders have limited options. They can’t bankroll grand new plans to fight MAGA if such plans don’t yet exist.

“Or, as one foundation CEO told me, ‘People keep yelling at us to give out more money, but for what?’”

Continue reading →

Posted in Funder Relations, funding, Fundraising, philanthropy, Policy and Advocacy 0 Comments

My one-man show about nonprofit and philanthropy is going on tour!

Posted on April 1, 2025 by Vu

[Image description: An empty stage in the darkness with multiple spotlights shining down. Several grids, looking kind of like windows, hang from the ceiling. Image from Pixabay]

Hi everyone, I have been keeping quiet about this exciting project I’ve been working on for the past two years, but I’m happy to report it’s finally ready for the limelight! As some of you know, I have a background in theater. Well, OK, I took Drama as an elective in high school, and I have been pulled up on stage at least once during an improv show. This is enough for me to realize I love acting and performing.

So for the past couple of years, I’ve been developing a one-man show and testing it out with small focus groups (usually my friends and family members who couldn’t think of excuses fast enough to get out of it).

And now, with generous sponsorship from the Satterberg Foundation, Minnesota Council of Nonprofits (MCN), and my Patreon community, it’s ready to hit the road this June on a nine-city tour (Seattle, Portland Oregon, Denver, Austin, Atlanta, Minneapolis, Asheville, New York, and Toronto).

The four-hour show (with intermission) is called “Please Send Money: A Joyful Yet Soul-Crushing Journey Through Nonprofit and Philanthropy.”

Continue reading →

Posted in Board Relations, Funder Relations, Fundraising, Humor 0 Comments

Amidst the rise of fascism, we need to stop catering to donors’ passions and preferences

Posted on March 24, 2025 by Vu

[Image description: A happy-looking fluffy, kind of light pink poodle. Image by petfoto on Pixabay]

Hi everyone, happy Spring in the Northern Hemisphere. This post may be short and incoherent, because I’m supposed to be wrapping up the manuscript of my book and sending it to my editor at Wiley. Due to the collapse of democracy and the rise of fascism, it must be changed a bit, including the title, which right now stands at “Burn It All Down and Rise from the Ashes: A Guide for Transforming the Nonprofit and Philanthropy Sector into a Badass Phoenix of Equity and Justice!” But I’m sure the publisher will demand a more boring and “marketable” title.

A few weeks ago, as the federal government launched the first phase of its war on DEI and on the nonprofit sector, I was on LinkedIn perusing the comments while eating a container of Ben and Jerry’s “Cherry Garcia” non-dairy ice cream, when one of those annoying AI questions popped up, where apparently, I was one of the experts invited to answer a question. The question was “You’re seeking to engage new major donors. How can you tailor your fundraising strategy to their preferences?”

72 answers were given by various fundraising experts, most of them advising nonprofits to cater to donors by doing things like:

  • “personalize outreach with stories and opportunities to align with their passions,”
  • “research their philanthropic interests and past giving patterns” so you can adjust your interactions, and
  • “invite them to private events or behind-the-scenes tours to show how your cause aligns with their values.”

Only one person pushed back against the idea that nonprofits should “tailor” their strategies for donors or funders.

Continue reading →

Posted in Donor Relations, Fundraising 0 Comments

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