Nonprofit With Balls is now…Nonprofit AF!

[Image description: Two adorable fluffy puppies in a field of green grass. They are tan and white and standing touching each other. The one in the front has dark ears and dark frames around its eyes. Both are soooo cute! Image obtained from]
Hi everyone. Over the past several months, I’ve been thinking of new names for this blog. It’s been an agonizing process, very similar to naming a baby. Everyone hated every potential name I came up with, for various reasons: “That’s insensitive,” “That’s boring,” “You’re infringing on copyright laws and Bono might sue you,” etc.

So I am happy to announce that Nonprofit With Balls is now Nonprofit AF. We are Nonprofit AF. What does AF stand for? Amplified and Focused? Awesome and on Fire? Amazing and Fluffy? Sure.

Now, some of you really love Nonprofit With Balls as the name for this blog. I do too. So why the heck am I changing it? Simple: I have been preaching about intent versus impact for several years now, pointing out things such as funding practices that are well-intentioned, but totally inequitable. And hiring practices, also adopted with good intentions, but that play out with terrible consequences. If we are to build the kind of world we want, we can no longer lean on “good intentions” to shield us from acknowledging the impact on the people around us.

Although NWB had the intention of being humorous and cheeky (here’s the origin story), the impact, pointed out by colleagues throughout the years—in nice and not-so-nice ways—hasn’t always been positive to everyone. It reinforces a sort of toxic masculinity, adding to the unconscious narrative and bias that only male characteristics are indicative of strength and audacity.

Not everyone agrees, and I know many people who say, “Let’s lighten up!” But I realize that if we are to engage in this work effectively, we must be thoughtful and take into account all voices. Especially in light of the current state of civil discourse in our society, being thoughtful is not a weakness; it is one of the strengths of our sector.

It’ll take me and some of us a while to get used to saying “Nonprofit AF,” or “NAF” instead of “NWB.” But, the name and the banner are the only things that are changing. The content, the pictures of cute baby animals for no reason, the Kenny Loggins and Foreigner references, the silly metaphors, those things all remain.

Oh wait, the lines of merchandise will be updated to have the new name, so if you really like NWB, order your t-shirts and mugs now; I’ll keep them up with the old name until end of May. New merchandise, meanwhile, are being designed by NAF’s genius designer Stacy and will be released soon.

Thank you for everyone’s patience and support throughout this process. We do important work, I love the community we build together, and I am proud to be Nonprofit AF.

Support the maintenance of this website by buying NWB t-shirts and mugs and other stuff.

Make Mondays suck a little less. Get a notice each Monday morning when a new post arrives. Subscribe to NWB by scrolling to the top right of this page (maybe scroll down a little) and enter in your email address (If you’re on the phone, it may be at the bottom). Also, join the NWB Facebook community for daily hilarity.

Also, join Nonprofit Happy Hour, a peer support group on Facebook, and if you are an ED/CEO, join ED Happy Hour. These are great forums for when you have a problem and want to get advice from colleagues, or you just want to share pictures of unicorns. Check them out.

Donate, or give a grant, to Vu’s organizationRainier Valley Corps, which has the mission of bringing more leaders of color into the nonprofit sector and getting diverse communities to work together to address systemic issues.