Volunteers, a critical ingredient in the banh mi of social justice


banh miHi everyone, I am in the beach city of Nha Trang right now. It is beautiful, the 100 degree heat making the ocean extra blue. So far, the vacation is going great, except that I am now overdosed on MSG, which the locals use in great quantity in everything. I’m not against MSG, but when you can see individual crystals of it in your spring roll sauce…

And I can’t find an adapter for my laptop, so I am in the hotel lobby typing this up and sweating gallons on the sticky keyboard (probably why the keyboard is so sticky, from all these sweaty people using it). Sorry in advance for typos and unedited rambling. And since I’m hungry, there will be food metaphors.

A highlight of this city so far, is a vegan banh mi stand we found. Banh mi, of course, is the Vietnamese sandwich stuffed with pickled daikon and carrot and various meats and is the humble and delicious meal of students, workers, and anyone on the go. I met a lady three years ago who has a vegan banh mi stand, where she works 16 hours a day. Her banh mis are arguably some of the most amazing sandwiches ever created and she’s been using the stand to pay for her kids’ schooling and even to buy a house. 

After a long walk, I found the stand and ordered four banh mis for 50 cents each. I bit into one, and it was magical, the combination of grilled gluten and shredded green papaya and Vietnamese cilantro and the secret sauce, all of it melding in my mouth and tasting like an unrestricted multi-year grant.

Anyway, I could spend an entire post talking about banh mi and the feisty and hilarious seller, but on to today’s topic, which is about the need for our field to better appreciate volunteers. In the US, 62 million volunteers contribute about 8 billion hours of service each year, the equivalent of $173 billion. The nonprofit sector would probably collapse without all our awesome volunteer unicorns.

And yet, it seems that as a sector, we haven’t really recognized this critical element of our work. For example, all of us are in agreement that fundraising is a non-negotiable. There is no way we can do our work if we don’t have funds. However, we all also rely on volunteers to keep our work going, and yet this area is not nearly as appreciated. Raise your hands if your organization has a development director. Now raise your hands if your organization has a volunteer manager. You probably didn’t raise your hands, since this is a blog post and it would be very silly for you to do so, but I am sure not many nonprofits have a staff solely devoted to engaging volunteers.

Time vs. Money

Maybe because not many organizations have a volunteer engagement staff, we have a no-good, very bad habit of treating imagesvolunteers and donors differently. We call and write handwritten notes to donors, profusely thanking them for their donations, and yet—and I myself am guilty of this—we often neglect volunteers who consistently devote hours of their time each month to our organizations. Donors, meanwhile, expect to be acknowledged for their contributions, as they should. But volunteers, because we haven’t made it a habit to thank them, often just humbly and quietly do their work, not making a fuss if they don’t get a call or written note thanking them.

We have as a sector unconsciously accepted the notion that money is the ultimate contribution anyone can give. Time, meanwhile, seems free and unlimited, so we often take it for granted. But as my vacation days dwindle, I know time is finite. Time is the most finite resource there is.

I remember in college, my friends and I were all sitting in the common room at 3am philosophizing, and someone said, “You know, every second that passes is a second closer to our death.” (We also discussed Jello as a metaphor for life, but that’s for a different post). 

Each of us only has a limited amount of time left. We can make more money, but there is no way we can make more time. We must then choose carefully what we do with the amount we have and not squander it. So when volunteers choose to give their most valuable posession, their time, to our organizations, we cannot take this for granted. But we often do.

Beefing up volunteer engagement

I recommend we as a sector seriously take a look at how we work with volunteers. We must more effectively and systemically tap into the amazing potential that volunteers bring. Let’s face it, many of us are great at volunteer engagement, but quite a few of us suck at it. And people still volunteer, because they’re awesome that way. If we can do a better job at using all the amazing skills that volunteers have, imagine how much more as a field we can get done. Here are some recommendations to start:

Support volunteer management staff: We could get more stuff done if every nonprofit had a full-time volunteer engagement professional. The few that I know are great, but always teetering on the edge of their positions being cut. Nonprofits, build this position and associated volunteer engagement costs into your budget, and foundations, please fund it. (And if you do fund it, NWB bestows upon you the coveted Unicorn status).

Recognize the role volunteers play in marginalized communities: Many organizations led by communities that are of color, LGBTQ, disabled, rural, etc. often do not have enough funding for robust staffing. Volunteers, then, are critical for these organizations’ work. Funders and donors can greatly help these communities by recognizing and supporting these organizations to build strong volunteer management infrastructure.

Change the philosophy around how you value volunteer contributions: At the risk of oversimplifying, we should make it a habit to treat volunteers like donors. Just as we should be appreciative for every financial gift big or small, we should be just as appreciate for every single gift of time and talent. An easy way to think of it, is to treat every donated hour as the equivalent of $20. If a volunteer gives 10 hours of their time, that’s like a donation of $200. How would you normally treat a donor who gave $200 in cash? Volunteers who are giving professional skills—lawyers, facilitators, website designers, for examples—should be considered as giving whatever rates they’d normally charge.

Make volunteer appreciation a regular part of the work: I don’t think it needs to be elaborate, just consistent and genuine. At every staff meeting, for example, spend a few minutes brainstorming the awesome volunteers for the week/month/quarter, and write or call to thank them personally, like you would a donor. The thing I’ve noticed about volunteers is that they often don’t expect to be thanked, which is a reason why they should be, and hearing from your team goes a long way.

Other tips, which may sound obvious, are provide clear and meaningful work, communicate how it helps your organization and the community, check in often with your volunteers, and watch out that you’re not burning out people, including your board, who are the ultimate volunteers.

I think it will be awesome when volunteer engagement is as formally ingrained in our work as development and programming.

Rainier Valley Corps

These past few days on vacation, I’ve been thinking about my organization’s start-up year and all the awesome things we’ve accomplished with endless hours of volunteer contributions. You may know that Rainier Valley Corps (RVC) is developing a pipeline of leaders of color in a placed-based program by recruiting cohorts of passionate emerging leaders and placing them to work full-time at communities-of-color-led nonprofits, where they help these organizations develop their organizational capacity, while the fellows develop critical skills that will eventually put them on the path toward a strong career in the sector, leading them to potentially being executive directors.

I’m proud to say that our first cohort of ten fellows of color will be starting this September!!! (I’m trying to stay calm, but it’s so fricken exciting!!) This would not have happened without our core of over 50 volunteers who populate several committees all working on hyperdrive to get us to this point. Thanks to our dedicated staff, board, and volunteers all working together, we developed organizational values, mission, vision; created and implemented processes and tools for selecting host sites and fellows; developed and are implementing a strong evaluation system; put dozens of communication tools like the website and social media into place; developed and will soon be piloting our unique leadership curriculum; planned several community events, including moving chairs and taking out trash; wrote grants, reached out to donors and sponsors, and are planning our first-ever fundraising event, a reception in September for our fellows.

With RVC having only two full-time staff this past fiscal year, I am certain we would not have been able to launch our first-year cohort without our volunteers. And I think we could do a better job thanking them. We haven’t even been keeping track of volunteer hours. Luckily, we just hired our full-time Volunteer Systems Director, who will not only help RVC develop our volunteer management system, but help our ten host sites to do the same.

The banh mi of social justice

Effective nonprofit work is like a really good banh mi sandwich. For the banhi mi, all the elements have to work together: The images (1)bread, the sauce, the pickled veggies, the fillings, the weird mayonnaise-like sauce, the cilantro, the three slices of jalapeno peppers, etc. Similarly, to do our work, staff, board, donors, funders, volunteers, consultants must all work in partnership. Without meaning to, we’ve been treating volunteers like the crunchy pickled carrots and daikon sticks. We don’t pay much attention to these critical ingredients, but anyone who has eaten a banh mi knows, it just doesn’t work without them. It is time we better appreciate and work with volunteers. Without the pickled daikon of volunteers, the banh mi sandwich of social justice just won’t be edible. 

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PS: Note that the NWB banner has changed. This is NWB’s official unicorn mascot, designed by my friend Stacy Nguyen, who has been NWB’s volunteer webmaster for years.


11 thoughts on “Volunteers, a critical ingredient in the banh mi of social justice

  1. amy

    Agree! I’m curious if “volunteer contracts” like the ones we often roll out for docents, yet not for board members, reinforce this sweat equity attitude. Yes, expectations need to be clarified, but how that’s done with respect and appreciation across volunteer groups seems a discussion as well.

  2. Ainsley Kendrick

    Yes! I completely agree!

    I work with a non-profit in Toronto (Volunteer Toronto) that focuses on connecting people to volunteer opportunities and helps support volunteer managers with their programs. Volunteer Management is just starting to become a field of interest for people and they are choosing it as a career choice. However, the non-profit sector is still behind in their understanding and appreciation for volunteers. I really like your thought on treating volunteers like you would donors. In fact, volunteers are the most likely to become donors of your organization as they are closest to your cause and have put in the time and effort to support it. The more non-profit directors see the value of volunteers to every aspect of their organization, the more time and resources they will put into building great volunteer programs.

  3. Susan J. Ellis

    A huge cheer for pickled daikon of volunteers! And for your great post, Vu. It is a never-ending mystery to me why so few EDs “get” the importance of volunteers and do not see how giving time and giving money are intertwined. Does a check write itself? If someone gives even a small sum of money, the development staff immediately think “cultivation” and get dreamy about a mention in the person’s will. But a volunteer who gives hours and hours? Too much trouble. Here’s a key question: how often do organizations compare the list of money donors to that of time donors? What does it mean if the lists are totally separate? Or totally the same? I could go on and on, and often have! A few years ago I wrote this Hot Topic essay that remains very on-point: “The Correlation between Time Donors and Money Donors,” https://www.energizeinc.com/hot-topics/2010/july. I also love a new term I heard someone use for volunteers: skill-anthropists. Add THAT to your banh mi sandwich! (Have a great rest of your vacation.

    1. Liahann Bannerman

      His Susan – one guess who is funding the volunteer position? 🙂 Thanks for all your support with our Volunteer Impact Partnership – the funding of RVC to do this work is a direct result of what we learned from VIP 360 (with your comprehensive assessment tool as the backbone), developing the VIP Manager Corps, and the challenges we still had building capacity in the smaller, racially/ethnically-focused nonprofits. Luckily working with Vu and others we’re going to explore how best to serve organizations like RVC and RVC’s inaugural cohort of nonprofits. Stay tuned, may be another great case study to publish!
      P.S.I think Skill-anthropists is the term we’ve been missing as we struggle with skilled vs unskilled vs pro bono (and all the inside baseball discussions among volunteer centers!)

      1. Susan J. Ellis

        You’re right, Liahann — I should have realized who was behind this exciting new volunteer development initiative! Bravo to you, Vu, and VIP. (And, yes, e-Volunteerism would be very happy to keep publishing your successes.) 🙂

  4. Stacy Ashton

    Great article! I work with Community Volunteer Connections in Canada, and the role volunteers play in our organizations is severely underestimated. Not only do volunteers donate time and money, they also provide their networks and their in-kind connections. Many employees start as volunteers, so they are also your personalized labour pool. Volunteers are your main word-of-mouth marketers. Any corporate strategic goal you care to set, your volunteers ALREADY influence.

    Having funders recognize volunteer management infrastructure is so important. I’ve applied for grants that won’t pay more than 20% of the request on staff because “we want to encourage volunteerism.” But to engage 20 or 50 or 100 volunteers, I need dedicated staff to organize and coordinate the work! And since I don’t really need anything else that costs money to engage volunteers, it’s a rare project this kind of grant would actually help.

    Re-imagining Service (http://reimaginingservice.org) is doing a good job of turning these concepts into a much-needed movement – not that any of these ideas are new (hi, Susan Ellis! https://www.energizeinc.com).

  5. Louise Ward

    I think you are missing the point that volunteers actually get a lot out of what they do.
    I work one shift a week at a volunteer organisation and don’t expect to be thanked for it, other than “thanks” at the end of a shift. But we all have cake on our birthdays and a picture on the Facebook page :). But that’s just nice, I get so much out of going there and contributing and making a difference to lives, more than i would from making a donation.

  6. American Tapestry Alliance

    We – the American Tapestry Alliance – have one paid staff (me) and over 100 volunteers working every year. We do have a Volunteer Coordinator (also volunteer – takes one to know one – not really… just trying to be funny like Vu). I want to remind people that there is a Volunteer Appreciation Week every year – google it for next year’s dates. That is when we send out a big thank you to all of our volunteers – yes, that means we have to keep a list of them and their emails. We also have a check in with many of the volunteers quarterly.

  7. Mark

    Great post Vu, glad to see this being highlighted, but I’d like to highlight a couple of items. We’re finding less and less that volunteers are engaging in order to give time to an organization. Rather, they are more passionate about sharing their skills and talents to a cause. So in your post you note that: “Other tips, which may sound obvious, are provide clear and meaningful work, communicate how it helps your organization and the community, check in often with your volunteers, and watch out that you’re not burning out people, including your board, who are the ultimate volunteers.” I would suggest that these are not common at all in our sector, and further, that focusing on these items is far more important than the recognition you’ve highlighted. If volunteers feel that they are contributing specific skills to a cause they believe in (which is what we mean by meaningful work) then they’re super keen to remain engaged, and they’ll carve out the time from their busy schedules. At Vantage Point we do have a dedicated role to volunteers (our Engagement Manager), but the entire team is expected and encouraged to engage with skilled volunteers in carrying out their work; the emphasis being on skilled volunteers, as opposed to creating volunteer roles that anyone can fill.

    In summary: people giving time to organizations is on the decline. People sharing the specific skills that they have to a cause they believe in = huge opportunity for the sector. @vantagepnt

  8. Lillian Karabaic

    I feel like it is important to share with you that after I read this article, I went to the local bar, had a vegan bahn mi and whiskey, and worked on a grant proposal until bedtime.
    (I ended up turning the grant proposal in 20 minutes before it was due.)

    That vegan bahn mi really helped.

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