Hi everyone, and valar dohaeris to all the Game of Thrones fans. A few people have been asking me, “Vu, what’s your process for writing your blog posts each week?” So today, we’re going to take a break from normal nonprofit topics, and I’m going to meta-blog, which is to blog about blogging—which is nearly as fun as meta-drinking, which is drinking about drinking (It makes more sense if you have a few drinks).
But first, why should you blog? Blogging may seem archaic to younger people, with your “Snapchat” and your “Instagram” and your “Myspace,” but blogs are totally awesome when they don’t suck. If you or your organization aspire to be a “thought leader,” a consistently-updated blog is a must. With society’s short attention span and constant barrage of information, having a platform you control to deliver your opinions is critical, and social media are great for sharing content, not hosting it.
To have a killer blog, though, you need these three things: One, topics people actually care about and that you actually know enough stuff about to actually write. Two, consistency (I always post every single Monday, come rain or shine, or stomach flu, except holidays, and that’s mainly because people are off work so no one will be reading); for blogging, I would argue that quantity/consistency is more important than quality. And three, blood, sweat, tears, your soul, and the occasional anguished silent scream on your balcony at 2 or 3am. Continue reading