failure

A while ago, I read about Juicero, a wifi-connected juicing machine. It was originally $700, and you had to subscribe to these proprietary packets of cut-up fruit and veggies for $7 each. You put a packet into the machine and turn it on—with an app on your phone, I guess—and it squeezes out one glass of refreshing juice! It was, at the time, the apex of human achievement. Alas, this tale of innovation and disruption did not have a happy ending. Bloomberg did an investigation and found out that you can squeeze the packets by hand and get the same amount of juice. They wrote a story about it, and the price for the Juicero dropped to $400 before the company tanked completely, and now people have to squeeze juice using non-wi-fied juicers, like common peasants.  

Why the heck am I telling you this? Simple: I keep encountering people who say that nonprofits should act more like for-profits. You probably do too. And of course, many of us bristle at the bizsplaining and the condescension. There are many blog posts out there, and many of them are incredibly insulting and make you want to roll your eyes: “Make sure you have what people in the business sector call a ‘bizz-nezz puh-lan.’ It lays out these things called ‘go-als.’ Businesses also do what is known as ‘ac-count-ing’ ”Continue reading →