Hi everyone. This post will likely be controversial, so grab a bar of dark chocolate, or, if you are in Seattle, a warm cup of hemp milk and some kale chips. Lately I’ve been thinking a lot about our philosophy on donor engagement, and I think we need to have a serious discussion. Honestly, I am starting to believe that the way we engage donors, and habits and patterns of thinking we reinforce among ourselves and our donors, are possibly damaging to the work and to communities.
But before we go further, I want to try something different. I often speak from the nonprofit perspective, because I love nonprofit work and I love the people who choose to be in this beautiful and frustrating sector. But I also donate to several organizations; with two small kids, it’s not always as much as I would like, but I still donate. In fact, I am willing to bet that everyone who works in nonprofit also donates to other nonprofits. That means all of us are also donors. So instead of speaking from the nonprofit perspective, for this post I am going to speak from a donor’s perspective. It might be a little weird, but bear with me (here’s a picture of a baby bear for being awesome).
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