donor-centric fundraising

[Image description: A syringe filled with a green liquid, labeled “vaccine,” its long needle with one droplet at the end, hovering over a spread of $500-bills. Damn, this is a great image for this post! In case you’re curious, it takes me 15 to 45 minutes to find the right picture and caption it for each post. This image is by geralt on Pixabay]

Hi everyone, quick announcement before we begin. BIPOC fundraisers, join Community-Centric Fundraising on Thursday, February 11 at 2pm PT for conversation and camaraderie. This is the second of a three-part monthly series. Register here. The series is for Black, Indigenous, and people of color, thanks white allies for understanding.

This post will likely upset many people, so please take a CBD gummy or make some calming tea or something before you proceed further. By now, you may have heard about the Overlake Hospital scandal where donors who gave $10,000 or more were offered appointments to get vaccinated. Unfortunately, this is happening across the country, including in Rhode Island, Kansas, New Jersey, Virginia, and Florida. These breaches of ethics are absolutely infuriating, especially considering the inequity. White people are immunized at greater rates, even though Black, Indigenous, and Latinx people have been dying at significantly higher rates.

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Hi everyone, this post is one of the toughest I have written. Mainly because I just watched the latest episode of Game of Thrones and now am feeling depressed and anxious about which character I like is next to die. Just kidding—kind of. This post is difficult to write because individual donor cultivation is complex, and I have been so focused on other areas of our sector that this seems like new territory for NWB. Today’s post, then, is more an invitation for discussion, and I hope fundraisers, and donors, will weigh in with thoughts and counterpoints.

Over the last few years, we have been sharpening our fundraising knives on the whetting stone of donor-centrism in order to carve into the gluten-free loaf of equity and social justice. (This may just be the worst metaphor I’ve written since the Vitamix of summits blending the margaritas of community engagement). Because of the constancy and complexity of fundraising, the brilliant development professionals in our field—Pamela Grow and Mary Cahalane being two that I learn from—have created a model where the donor is at the center. It is not about us and our organizations and programs, but about the donors and their relationships with our missions. I’ve been making sure donors are thanked quickly and in personalized ways and are constantly kept in the loop, for example. And I’ve been learning to say “you” way more often in all my communications, both at work, and even at home—e.g., “YOU do the dishes!”Continue reading →

Vaccines for major donors, and how our fundraising practices perpetuate unethical behaviors and inequity

Winter is coming, and the donor-centric fundraising model must evolve