A few years ago, I led a Vietnamese-community-focused nonprofit as a youthful executive director filled with equal parts optimism and adult acne. I remember though one time at a board meeting trying to get board members to donate. “Please,” I said, “just give something. Anything! Even $5! I just need us to be able to tell funders that we have 100% board giving!” The elders stared back blankly at me. I was desperate. “OK,” I said, “how about I give you each $10, then you donate $5 back, and you make a profit of $5!” I was joking, but also kind of not.
The idea of “100% board giving” is one of those concepts that somehow have become entrenched in our sector, an unwritten truth that we don’t question. To this day, I still see funders asking about it on grant applications. Fundraisers, meanwhile, whisper warnings to one another: “There was one organization that only achieved 50% board giving. Their donations eventually all dried up. If you walk by the office, you can hear faint ghostly echoes of weeping from the development team.”
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